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Organic search is arguably the most valuable traffic converting on average at 16.2% for lead generation and 5.9% for e-commerce sites.

With paid search on the rise (27%+ annually), it's no wonder smart businesses are maximizing their share of organic search. There are 3 core principles of SEO; technology, relevance, and authority - and when fully optimized, ensures you are positioned for success.

SO WHAT EXACTLY IS SEO?

SEO is the process of optimizing your website to ensure major search engines can crawl, index and rank your content when users search online. Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results, primarily Google.Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

SEO, involves making sure a website is easy-to-use, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with helpful and high quality content that helps answers the user’s search query.

There is no holy grail, or 'hidden secret' to SEO. It's just hard work, creating good content, and having the perseverance to stick with it. We use data, insight & creativity to ensure you win against these 3 basic principles, and your website outperforms your competitors. We strive to be as honest and upfront with our customers as humanly possible.